Viral Video Marketing – Information & Advice

Viral marketing is an innovative, new technique in online marketing. The idea behind viral marketing is making media that is passed from one viewer or reader to another in the same way that a virus spreads from one being to another, hence the name. The ideal outcome with viral marketing being that your video is viewed by millions of internet users and therefore increasing its exposure massively.

Viral marketing can be an extremely lucrative and also cost effective form of marketing for a business, if you get it right. So how do you make your video go viral? The tips below should help you.

The predominant factor that must be adhered to is that your video must be entertaining. The video must be informative, controversial, remarkable or just plain funny. You must cause the audience to want to show their friends or co-workers the video, thus starting the chain.

If you wish to make a good video, it does not need a Hollywood set with high profile directors and cast; a homemade video will be fine. Make sure you shoot a few takes so that you get it just right.

With most videos, unless the content is top notch, viewers will switch off after a few minutes. It is best to limit your video to around two minutes to avoid that situation. Once a viewer switches off, so does their encouragement to pass on the video.

A detailed and precise description will go a long way to increasing your videos exposure in the event of a user search. Making sure the correct keywords are used relating to your video will mean that viewers are more likely to watch it.

In the past, some businesses have attempted uploading corporate-sponsored videos to YouTube, trying to make it look consumer generated. This tends to have a detrimental effect on the success of the video as people are not stupid, it is generally easy to spot if a company is doing this and users will not take kindly to it.

One popular way that companies have pushed their way into viral marketing is by creating a series of linked videos, thus enticing previous viewers back and then, ideally, giving them more reason to send the link on.

Lastly, and almost as important as the first point, you must tell people about your video! In order to generate hits, you must create links from your homepage, or other parts of your website. Plus you should pass on the link to customers and employees alike, maybe as part of your email signature. Once you get the ball rolling, the snowball effect will take over.

More : Viral Marketing

Tags: internet, internet marketing, marketing, site promotion, social media, videos, Viral Marketing, viral videos, youtube