How and why to build an email list

Even if you’re new to Internet marketing, you’ve heard the same old saying a thousand times. Lists make money. List marketing is probably the most powerful way to create a profitable home based business. You must learn how to build a list in order to reach your potential.

Why it works

Most people won’t open their wallets after seeing a marketing message only once. Putting a message in front of an individual on multiple occasions is more likely to result in a sale. You can create opportunities for multiple exposure by adding an individual to your list.

Plus, most people are more likely to make purchases from people they feel they know and can trust. List marketing gives you a chance to develop a relationship with the people on your list. Making those connections will boost your trustworthiness, encouraging additional sales.

How to do it

Building a list is a rock-solid way to take advantage of a good home based business opportunities online, and it beings with a single simple page – the squeeze page. A squeeze pages has only one purpose. It should convince readers to sign up for your list. Nothing else really matters.

In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. This is a proven strategy that you can use to spur the success of your business.

It’s not enough to have a good freebie, though. Building a squeeze page the right way is just as important. We know that specific squeeze page techniques generate optimal results. You should emulate those proven techniques. That means you’ll want to follow these three guidelines.

Squeeze page basics

First, keep your squeeze page free of any links leading to other sites of pages. You don’t want to provide your prospective customers with an “escape route” or distractions that may reduce conversions.

Second, the squeeze page should feature a powerful, brief message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Don’t forget that your squeeze page only has one purpose – to build a list. You should choose every word with that goal in mind.

Third, you need to treat the sign up process like a sale – you must “close the deal”. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Clearly communicate the value of subscribing to those reading the page.

Summary

A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll have the chance to build good relationships with your potential customers. It will also allow you to reach them with your marketing messages on multiple occasions.

You will take your Internet marketing efforts to the next level if you learn how to build an email list. It’s not a coincidence that top marketers all rely on their lists. It’s true – the money is in the list!

Tags: email marketing, internet marketing, List Building, Squeeze Page