No one can deny that you need traffic to your website in order to succeed online. And nothing beats free traffic. So where do we get free traffic? Google and other search engines.
How do we get free traffic from Google?
The process works in a way that you have experienced many many times. You visit your favorite search engine. Enter the words you’re interested in. And click one of the links that shows up. Well, the link you clicked on just send free traffic to that website owner. What need to figure out is how to get you free traffic.
Most people only click results from the first couple pages. Actually, almost 100% of the free traffic goes to this first page of results. What’s even more amazing is the the first 3 links get more than 70% of the free traffic.
This means that to get any real traffic you need to be on the first page in Google. And that means you need to be “ranked” in the top 10 by Google. And this bring us to…
What is SEO?
Search Engine Optimization means that Google thinks your site matches what people are typing into their search box. It’s a complex formula that only people working for Google know exactly. There are several factors that we do know.
Getting indexed
First, before you can get ranked highly, Google has to know you exist. This is called getting “indexed.” What this means is that Google visits your site and records information about it in their database.
In order to get indexed, Google has to be able to find you. And the best way for Google to find you is to get inbound links from other sites. Google will actually follow the links on sites it already has indexed to find new sites and index them.
Twitter and Facebook updates are great places to put links to your site. These sites are very popular so Google indexes them multiple times a day. So your new link will get indexed very quickly.
Gaining ranking
After this first hurdle, you need to start gaining ranking. Just getting indexed does you almost no good, considering that Google has billions of pages in their database.
Here’s what’s important in ranking:
- Content
- Links
- Activity
Great content
This is the SEO you do on your site itself. It’s critical that your page content is consistent with the keyword phrases you’re targeting. Clearly this article is about search engine optimization. Google knows that not just because the words search engine optimization show up. And another way this is determined is by the other related phrases like traffic generation that are also in the article.
The title of the page, the domain name and other pages on your site are also important. Each of these plays a roles in Google determination about your site.
Link strategy
The second factor is your linking. The links to your site, as well as the sites you link to are important. You want to make sure you have more inbound links than outbound links. And the more inbound links the better.
One great way to get lots of inbound links is through web 2.0 sites. To use this technique you write articles related to the topic of your websites. Then create a bunch of different versions of it. And then upload a different versions to a bunch of sites that allow you to add content. And quantity is the key here – so do lots and lots.
Increasing your activity
Finally, we know that Google gives you credit for the activity on your site. You can’t just put up a page and leave it alone and expect it to rank well. Regular content updates to your site are expected. One way to keep adding new content it through RSS feeds.
Comments from other people on your page are another fantastic way to keep your content updated. So, obviously, you need to get people to visit your site on your own, too. An easy way to do this is from forums.
Set up forum profiles with the ones related to your website. And post their often. And link back to yourself in your signature file. This will get your more inbound links. And it gets people to visit the site you link to.
Conclusion
It’s important that you do everything listed here. However, writing a bunch of different articles on the same topic. And creating a bunch of forum profiles. And posting your articles and comments takes a lot of time. And the bad news is that you probably won’t do it.
However, rank builder software exists. And it automates everything we’ve just talked about. So the best thing you can do is to automate this process. This way you’ll actually do it. By taking these steps you practically ensure you’ll get free traffic from Google.
Tags: free traffic, internet marketing, search engine optimization, SEO, traffic generation
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