Blog Advertising – Probably The Most Completed Guide

Why should someone monetize his / her blog? The very best answer will likely be: why don’t you? Making money out of your blog is not illegal or impossible. Not only can a blogger earn some cash through their effort, this is a reward to the blogger. With those extra cash, it can also provide extra money stream for you to live a much better life. To earn money from blog, blog advertising would probably what you want. However, not every advertising methods will give you equal lead to your site. The end result depends highly on your choice of blog advertising method and the content of your blog.

Therefore, learning about how to choose the best blog advertising strategy will both promote your blog and increase your potential of earning.

3 Blog Advertising Categories

Here are 3 types of blog advertising categories you can select from:

Pay-per-click/PPC: Advertising using PPC is probably the most basic form of blog advertising a blogger may use. Here is how it really works: you put a PPC ad to your blog and, the advertiser will pay you every time a visitor clicks their ad. Like a blogger, the number you receive on each click is different. It’s depended on what kind of ad it is, the keyword value and who your advertiser is.

Pay-per-action/PPA: advertisers sometimes prefer PPA, as blogger is only going to receive money when their visitors perform certain actions. For example, a visitor needs to subscribe advertiser’s newsletter, subscribe to a subscription site or reaction to a survey.

Pay-per-View/PPV: Blogger will get taken care of every time an advertisement is shown in your blog and view by visitors. Doing PPV required some ways of target the best audiences. But if you do it right, you can make lots of money by implementing PPV.

How to choose the best web blog advertising method?

The three kinds of blog advertising method talked above can work with different types of ads. They include:

Contextual ads: The content of contextual ads that’ll be shown is based on what your site content is all about. Therefore, the important thing to success in contextual ads is relevance. In other words, if your blog is talking about wedding and marriage, you will not expect to see any ad that’s talking about automobile. If you decided to use contextual ads as your blog monetizing strategy, it is necessary that the blog should concentrate on specific topic and be updated frequently. A blog that focused on specific topic will drive targeted traffic, and show relevant ads.

Text link ads: Compare to contextual ads, text link ads are frequently shorter then those of contextual ads when it comes to text length. But text link ads will work the same way as contextual ads. Text link ad is shown based on the content of this page. If your blog content differs from page to page, it might be better to choose text link ads.

Affiliate ads Unlike text link ads and contextual ads, affiliate ads provided bigger monetary return. Here is how it really works: you will join a company’s affiliate program and, once they accept your registration, you will use their promotion materials, like banners, and post it on your blog.

Therefore, in case your blog is talking about topics that related to certain products or services, affiliate ads will give you great return to you. For example, if your blog is all about health and fitness, you can place a link that promotes some health food program or ebook on diet. Visitors who see your content may be also interested in those products.

Direct ads

Direct ads work in wherein, blogger will work with advertisers directly and independently. Advertisers goes to find blogs which are both associated with many and services. They will contact to those bloggers directly, discussing about possible cooperation on promoting their product or service. Simultaneously, bloggers can also find advertisers and let them know that we now have ads spaces readily available for advertising. To success in making use of direct ads, blogger should have a high traffic blog and strong specialized niche. Pricing and payment method are based on the agreements that blogger and advertiser negotiated.

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Tags: blog marketing