Everything you think you know about building an affiliate business is wrong. The simple truth is that the old rules no longer apply. You need to adapt and change or perish.
The big lie
Unfortunately, you’ve been led to believe affiliate marketing is easy. Well, that’s true . . . to a point It is the easiest business you can possibly start. But “easier” doesn’t mean “easy”.
The cold hard truth
The worst part is that the information you’ve received is all wrong. The first thing you’re taught is to pick some great products. Next to pick your keywords carefully. Then to use keyword-based advertising to send visitors to the product. And just enjoy the commissions. But this just won’t work!
Forget keywords
There was a time when this worked. But it’s just too competitive to use keywords now. So, throw it all away.
A better way
All is not lost. Here’s how to win at this game.
- Do CPA marketing instead of product promotion
- Do demographics research
- Use image ads
Do CPA marketing instead of product promotion
CPA stands for Cost Per Action. It’s so much easier than promoting products. Because your visitor doesn’t have to buy anything. You get paid when they take an “action”. Entering their email into a form, for example. And getting them to do this is so much easier.
Do demographics research
You’re not even going to use keywords (explained below.) But demographics are highly important. First, select the CPA offer you want to promote. Then go to a site like Quantcast.com. And discover the exact demographics of your ideal prospect.
Use image ads
So you know what your promoting and you know who will be interested. You can target these exact demographics on display networks. Using image ads. And you don’t need to know or buy a single keyword. And you’ll save a fortune. Image ad clicks are much cheaper.
In closing
This is a great way to make money fast. Because getting started in CPA is free. It’s much cheaper to do image ads than keyword ads. You can use demographics to target your ideal prospect. And you get paid for having them take a simple action.
Tags: affiliate marketing, cpa marketing, internet marketing
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